Study on the Influence of Host–Guest Interaction on Tourists’ Pro-Environment Behavior: Evidence from Taishan National Forest Park in China

This study explores the influence of host–guest interaction on tourists’ pro-environment behavior. On the one hand, the experience attribute of host–guest interaction’s influence on tourists’ experiential value is sorted out. On the other hand, the relationship attribute of host–guest interaction’s...

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Bibliographic Details
Published in:Forests 2024-05, Vol.15 (5), p.813
Main Authors: Lu, Feifei, Wang, Bingnan, Bi, Juan, Guo, Weiya
Format: Article
Language:English
Subjects:
Behavior
Climate change
Cultural heritage
Culture
Disease transmission
Emotional behavior
Environmental behavior
Environmental impact
Environmental protection
host–guest interaction
national forest park
National forests
National parks and reserves
Norms
Parks & recreation areas
Perceptions
Pollution
Quality of life
Social aspects
Social exchange theory
Surveys
Sustainable development
Tourism
Tourist attractions
Tourists
tourists’ pro-environment behavior
Travel industry
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Summary:This study explores the influence of host–guest interaction on tourists’ pro-environment behavior. On the one hand, the experience attribute of host–guest interaction’s influence on tourists’ experiential value is sorted out. On the other hand, the relationship attribute of host–guest interaction’s activation effect on tourists’ personal norms is identified. Based on social exchange theory and normative activation theory, a structural equation model was established to depict the transmission mechanism from host–guest interaction to tourists’ pro-environment behavior. The data were collected from tourists in Taishan National Forest Park (n = 499). The results indicated that host–guest interaction quality activated tourists’ personal norms through consequence awareness, thus promoting tourists’ pro-environment behavior. Meanwhile, the quality of host–guest interaction positively influenced tourists’ pro-environment behavior through emotional experience value. Host–guest interaction quantity promoted tourists’ pro-environment behavior by activating personal norms through responsibility ascription. In addition, although frequent host–guest interactions can enhance the social experience and functional experience value of tourists, the latter two cannot stimulate tourists’ pro-environmental behavior. This study provides practical implications for promoting the sustainable development of national forest parks.
ISSN:1999-4907
1999-4907
DOI:10.3390/f15050813