Virtual Reality Shopping-Insights: A data-driven framework to assist the design and development of Virtual Reality shopping environments

In this paper, Virtual Reality Shopping Insights (VRSI) is presented, a framework that aids the development of Virtual Reality (VR) shopping applications as well as collecting data and analysing it. VRSI aims to help software developers and researchers by abstracting the layers needed to setup VR te...

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Bibliographic Details
Published in:SoftwareX 2024-09, Vol.27, p.101874, Article 101874
Main Authors: Grande, Rubén, Albusac, Javier A., Vallejo, David, González-Morcillo, Carlos, Sánchez-Sobrino, Santiago, Castro-Schez, José J.
Format: Article
Language:English
Subjects:
Behaviour analysis
Human–computer interaction
Marketing
Software development
Virtual reality
VR shopping
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Summary:In this paper, Virtual Reality Shopping Insights (VRSI) is presented, a framework that aids the development of Virtual Reality (VR) shopping applications as well as collecting data and analysing it. VRSI aims to help software developers and researchers by abstracting the layers needed to setup VR technology on applications developed with Unity. Moreover, it provides data registration tools that monitors user activity from non invasive data sources. This data can be useful for marketing analysts to understand user behaviour inside V-commerce applications, helping them to improve the setup and layout of such environments with data-driven decisions. Furthermore, we present an example of VR shopping application developed with VRSI. [Display omitted]
ISSN:2352-7110
2352-7110
DOI:10.1016/j.softx.2024.101874