Harmony in HR: Exploring the Synergy of Artificial Intelligence and Green Practices for Sustainable Workplaces

• Published in: MATEC web of conferences 2024, Vol.392, p.1039
• Main Authors: Suryanarayana Reddy, M.R.S., Deepthi, Sajja, Bhattaru, Sarathsimha, Srilakshmi, V., Singh, Harminder
• Format: Article
• Language: English
• Subjects: green hrm practices; workplace harmonysustainable workplacesai-driven hr strategies
• ISSN: 2261-236X; 2261-236X
• DOI: 10.1051/matecconf/202439201039

This study investigates the pivotal role of Artificial Intelligence (AI) in the implementation and enhancement of Green Human Resource Management (GHRM) practices within contemporary organizations. Recognizing the imperative for businesses to align with sustainable principles, the research explores how AI technologies contribute to the adoption and optimization of eco-friendly initiatives in the realm of human resource management. The study delves into specific AI applications, such as predictive analytics, machine learning algorithms, and data-driven decision-making, to elucidate how these technologies can assist in identifying, recruiting, and nurturing environmentally conscious talent. Furthermore, the research investigates the potential of AI to streamline HR processes, reduce resource wastage, and foster a corporate culture committed to environmental sustainability. Through a comprehensive analysis of case studies and empirical evidence, this study aims to elucidate the practical implications, benefits, and challenges associated with integrating AI into GHRM practices. Saving the environment should be a top priority for every company. The majority of companies, however, do not prioritize eco-friendly policies and procedures these days. Making a profit and competing are their only concerns. Because of this, abandoning the organization's dedication and to environmental protection becomes its biggest drawback. However, there are groups who make it their mission to encourage eco-friendliness and green activities. In this research, we look at how green HRM is affected by several eco-friendly strategies.