Connoisseurship Consumption Community and Its Dynamics

Originality/value--Our findings explain the amateur consumer's behavior and the relationship of these amateurs with professionals and with the public during their consumption practices. We help to advance the study of heterogeneous consumption communities by revealing the tensions between the m...

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Bibliographic Details
Published in:Revista brasileira de gestão de negócios 2017-01, Vol.19 (63), p.48-64
Main Authors: Quintao, Ronan Torres, Brito, Eliane Pereira Zamith, Belk, Russel W
Format: Article
Language:English
Subjects:
Amateurs
Coffee
Coffeehouses
Community
connoisseurship consumption1
Consumer behavior
Consumers
Consumption
consumption community1
Leisure
Professionals
Qualitative research
serious leisure1
Social capital
specialty coffee1
Studies
Subcultures
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Summary:Originality/value--Our findings explain the amateur consumer's behavior and the relationship of these amateurs with professionals and with the public during their consumption practices. We help to advance the study of heterogeneous consumption communities by revealing the tensions between the members of the community and the production of subcultural and social capital. Our research contributes to the consumer culture field by increasing knowledge of this social consumption phenomenon.
ISSN:1806-4892
1983-0807
DOI:10.7819/rbgn.v0i0.2982