Methodological Aspects Regarding the Quantification of the Role Of Tourism Promotion Centers in Creating the Destination Image in Romania

• Published in: Etudes caribéennes 2019-11, Vol.43 (43/44), p.349-360
• Main Authors: Vasile Herman, Grigore, Camelia Ilieș, Dorina, Dumbravă, Răzvan, Wendt, Jan, Ilieș, Alexandru
• Format: Article
• Language: English
• Subjects: destination; evaluation; Hors-dossier; methodology; promotion
• ISSN: 1779-0980; 1961-859X
• DOI: 10.4000/etudescaribeennes.16642

The present study aims to create and implement a methodology for the quantification of the functions performed by the tourist information and promotion centers in the creation of the tourist destination image. This desideratum comes from the need for a judicious allocation of the resources needed for the building and operation of such structures in close correlation with the need for their implementation taking into account the spatial distribution. Thus, starting from 10 defining indicators (10 attributions), a quantification model of the National Tourist Information and Pomotion Centre (TIPC) role was made on four value levels (insignificant, minor, medium and major), a model that was then applied to all NTIPCs respondents in Romania. According to the methodology developed in the present study, on a general level, it is clear that NTIPCs have a minor role in creating and promoting the image of tourist destination, while at the particular level, there is a relatively similar situation, with the existence of particularities defining them, which are detached from the analysis of each tourist information and promotion center.