Process evaluation of the Belgian one-month-without alcohol campaign 'Tournée Minérale': a mixed method approach

The Tournée Minérale campaign [TMC] is a mass media prevention campaign challenging Belgian adults to refrain from alcohol during one month. A process evaluation may help us better understand the effect of TMC and to formulate recommendations for future editions. The current study aimed to examine r...

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Published in:BMC public health 2024-02, Vol.24 (1), p.383-383, Article 383
Main Authors: Thienpondt, Annelies, Van Cauwenberg, Jelle, Van Damme, Joris, Deforche, Benedicte
Format: Article
Language:English
Subjects:
Adult
Advertising campaigns
Alcohol Drinking - prevention & control
Alcohol use
Alcoholic beverages
Belgium
Beverages
Drinking behavior
Ethanol
Evaluation
Female
Focus groups
Fund raising
Humans
Intervention
Interviews
Male
Mass Media
Mass media campaign
Medical research
Methods
Middle Aged
Prevention
Qualitative research
Questionnaires
Refraining from alcohol
Research methodology
Side effects
Social environment
Soft drinks
Stimulus control
Temperance
Temporary abstinence
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creator Thienpondt, Annelies
Van Cauwenberg, Jelle
Van Damme, Joris
Deforche, Benedicte
description The Tournée Minérale campaign [TMC] is a mass media prevention campaign challenging Belgian adults to refrain from alcohol during one month. A process evaluation may help us better understand the effect of TMC and to formulate recommendations for future editions. The current study aimed to examine reach, experiences, perceived effectiveness and maintenance of TMC. A mixed method design was used to assess the process, using pre- and post-questionnaires (n = 49.022, 44.5 ± 13.1 years old, 37.0% men) and focus groups (n = 31, 47.3 ± 14.3 years old, 33.3% men). Most campaign materials were considered useful and/or motivating. Facilitators for taking part in TMC were connectedness with other participants, stimulus control (e.g. removing alcohol at home) and a supportive social environment. Most difficulties were encountered with abstaining during social occasions as participants had to change a habit or find alternative non-alcoholic beverages. Participants reported both beneficial (e.g. sleeping better) and adverse effects (e.g. drinking more soft drinks). Future editions of TMC should try to decrease perceived adverse effects (e.g. by providing attractive non-alcoholic beverages) and can benefit from having a forum where people can share experiences.
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1471-2458
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source Publicly Available Content Database; PubMed Central; Coronavirus Research Database
subjects Adult
Advertising campaigns
Alcohol Drinking - prevention & control
Alcohol use
Alcoholic beverages
Belgium
Beverages
Drinking behavior
Ethanol
Evaluation
Female
Focus groups
Fund raising
Humans
Intervention
Interviews
Male
Mass Media
Mass media campaign
Medical research
Methods
Middle Aged
Prevention
Qualitative research
Questionnaires
Refraining from alcohol
Research methodology
Side effects
Social environment
Soft drinks
Stimulus control
Temperance
Temporary abstinence
title Process evaluation of the Belgian one-month-without alcohol campaign 'Tournée Minérale': a mixed method approach
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