Dibs on that Sexy Piece of Ass: Hegemonic Masculinity on TFM Girls Instagram Account

The study examines how the TFM Girls Instagram account, along with its followers, shapes and maintains dominant discourses of masculinity. Mixed-method analyses revealed that women were depicted more in bikinis, posed in overtly sexually suggestive poses, excluded the women’s eyes and faces, and inc...

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Bibliographic Details
Published in:Social media + society 2018-01, Vol.4 (1)
Main Authors: Rodriguez, Nathian Shae, Hernandez, Terri
Format: Article
Language:English
Subjects:
Digital media
Discourse
Fraternities & sororities
Girls
Hegemony
Internet
Masculinity
Misogyny
Photography
Women
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Summary:The study examines how the TFM Girls Instagram account, along with its followers, shapes and maintains dominant discourses of masculinity. Mixed-method analyses revealed that women were depicted more in bikinis, posed in overtly sexually suggestive poses, excluded the women’s eyes and faces, and included predominately White, fit, big-breasted women. There was a positive correlation between the number of likes/comments with breast size. There were also instances of misogyny and objectification manifested in the men’s comments attached to the photographs. The results highlight Instagram as a digital extension of fraternal social spaces. TFM Girls reinforces hegemonic masculinity on a macro-level by allowing virtual linkages among fraternity members across the United States and by fostering a national online frat house ripe with misogyny and objectification.
ISSN:2056-3051
2056-3051
DOI:10.1177/2056305118760809