Knowledge management, market orientation and innovation: a study at a technology park of Santa Catarina

The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and i...

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Bibliographic Details
Published in:BBR Brazilian business review (Portuguese ed.) 2016-05, Vol.13 (3), p.70-89
Main Authors: John, Elaine, Bueno, Giovana, Lyra, Franciane Reinert, Lenzi, Fernando Cesar
Format: Article
Language:Portuguese
Subjects:
Business creativity
Case studies
innovation
Knowledge management
market orientation
technology park
Online Access:Get full text
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Summary:The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015).
ISSN:1807-734X
1807-734X