Quantitative analytical hierarchy process to marketing store location selection

The selection of Store to market the product is belong to Multi Criteria Decision Making problem. The criteria used have conflict of interest with each other to produce an optimal location. This research uses four important criteria to select new location of marketing store appropriate with the refe...

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Bibliographic Details
Published in:MATEC web of conferences 2018-01, Vol.154, p.1075
Main Authors: Harwati, Utami, Intan
Format: Article
Language:English
Subjects:
Analytic hierarchy process
Criteria
Decision making
Marketing
Optimization
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Summary:The selection of Store to market the product is belong to Multi Criteria Decision Making problem. The criteria used have conflict of interest with each other to produce an optimal location. This research uses four important criteria to select new location of marketing store appropriate with the references: distance to location, competition level with competitor, number of potential customer, and location rent cost. Quantitative data is used to determine the optimum location with AHP method. Quantitative data are preferred to avoid inconsistency when using expert opinion. The AHP result optimum location among three alternatives places.
ISSN:2261-236X
2274-7214
2261-236X
DOI:10.1051/matecconf/201815401075