The Strategy of Salt Business Development: A Case Study in Sumenep, Indonesia

Sumenep is one of the salt producers in Indonesia. The problem experienced by farmers is the production of salt using evaporation by solar energy that depends on the weather and the low price, caused by worse business management. Salt is a potential commodity, because its market is still wide open....

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Bibliographic Details
Main Authors: Diananing, Rika, Destryana, Amilia, Santosa, Ribut, Illi Mohamad Puad, Noor, Christela Melviana, Agustine
Format: Conference Proceeding
Language:English
Subjects:
Business administration
Decision analysis
environmental friendly
Evaporation
Farmers
gap of technology in farmer salt
geo-isolator
increase salt productivity
increase salt quality
Production methods
Salts
Solar energy
Strategy
SWOT analysis
Weather
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Summary:Sumenep is one of the salt producers in Indonesia. The problem experienced by farmers is the production of salt using evaporation by solar energy that depends on the weather and the low price, caused by worse business management. Salt is a potential commodity, because its market is still wide open. This research aims to develop the salt production method and development strategy of salt business in Sumenep Regency by using SWOT analysis. The result of the analysis concludes that the priority of salt development business strategy in Sumenep Regency are: i) Geoisolator technology application strategy to produce good quality of salt; ii) cooperation strategy in group mechanism to build power and increasing the bargaining value of the farmers; iii) capital strengthening strategy through partner cooperatives; iv) broader marketing management management strategies to industrial salt user sectors.
ISSN:2267-1242
2555-0403
2267-1242
DOI:10.1051/e3sconf/202122600036