The examination of the antecedents of consumer attitude toward global brands from perspective of Turkish culture

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Bibliographic Details
Published in:Innovative Marketing 2011, Vol.7 (1)
Main Authors: Ural, Tulin, Kucukaslan, Aslı
Format: Article
Language:English
Subjects:
Consumer attitudes
Online Access:Get full text
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ISSN:1814-2427
1816-6326