THE HIGH -IMPACT OF FRANCHISING ON ECONOMIC AFFAIRS IN SOME OF THE EU MEMBERS

International companies prefer the franchise as it is very difficult to manage a business from distance and create a network of locations at low costs. Once the franchise is offered, the company gets away with the concern that contracting a location, with

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Bibliographic Details
Published in:Analele Universităţii din Oradea. Ştiinţe economice 2009-05, Vol.1 (1), p.251-256
Main Authors: Maracine Mihaela Simona, Sc#227, rl#227, tescu Iuliana
Format: Article
Language:ger
Subjects:
franchising, economic affairs, international brands, economic globalization
Online Access:Get full text
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Summary:International companies prefer the franchise as it is very difficult to manage a business from distance and create a network of locations at low costs. Once the franchise is offered, the company gets away with the concern that contracting a location, with
ISSN:1222-569X
1582-5450