Hotel Business Advertising Specificity and Its Psychological Examination Procedure

The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising f...

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Bibliographic Details
Published in:International review of management and marketing 2016-03, Vol.6 (1), p.73-78
Main Authors: Tatyana Borisovna Kurbatskaya, Svetlana Georgievna Dobrotvorskaya, Pavel Nikolayevich Ustin
Format: Article
Language:English
Subjects:
advertising
advertising composition
advertising features
hotel advertising
hotel business
Online Access:Get full text
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Summary:The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.
ISSN:2146-4405