E-Commerce in Agri-Food Sector: A Systematic Literature Review Based on Service-Dominant Logic

Agricultural e-commerce (AE) has attracted substantial attention within various research disciplines for several years. In this paper, we present a literature review of the recent state of AE research published from 2000 through to 2021 in 83 journals. Based on Service-Dominant Logic (S-D logic) and...

Full description

Saved in:
Bibliographic Details
Published in:Journal of theoretical and applied electronic commerce research 2021-12, Vol.16 (7), p.3356-3374
Main Authors: Zhang, Mengzhen, Berghäll, Sami
Format: Article
Language:English
Subjects:
agricultural e-commerce (AE)
Agriculture
Consumer behavior
Consumers
Customer relationship management
Customer services
Electronic commerce
Keywords
literature review
Literature reviews
Logic
Marketing
Qualitative analysis
Scientific papers
service-dominant logic (S-D logic)
Systematic review
value co-creation
Value creation
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Agricultural e-commerce (AE) has attracted substantial attention within various research disciplines for several years. In this paper, we present a literature review of the recent state of AE research published from 2000 through to 2021 in 83 journals. Based on Service-Dominant Logic (S-D logic) and Qualitative Comparative Analysis (QCA), we identify six research themes, and a theoretical continuum is applied to reveal how research themes and scholarly approaches fit into the S-D logic framework. A general increasing trend in the number of articles confirms the escalating interest in AE research; however, different themes perform unevenly with S-D logic. Even though research themes such as Consumer Willingness are getting closer to S-D logic premises, and ideologies that are increasingly approaching S-D logic have been applied to analyzing AE topics, unfortunately, there remains a paucity of papers that wield S-D logic in the AE field. Our research focuses on an innovative emerging AE field and, simultaneously, provides an approach of integrating S-D logic into analyzing academic papers in the AE domain. This research may shed some light on future possibilities that S-D logic could support the co-creation of value between consumers and agribusiness managers, and other broader disciplines such as management and marketing.
ISSN:0718-1876
0718-1876
DOI:10.3390/jtaer16070182