Les dimensions genrées des dispositifs technologiques à vocation relationnelle

The authors analyze the technological dreamscape and construction of gendered identities and gender relations in a Japanese advertising campaign that started in 2016. The campaign is for a virtual assistant (hologram) named Azuma Hikari who is a manga-style sexy young woman. The 12 promotional video...

Full description

Saved in:
Bibliographic Details
Published in:Communication 2020-09, Vol.37 (2)
Main Authors: Delphine Dupré, Laurène Beccucci, Aurélie Laborde, Valérie Carayol
Format: Article
Language:fre
Subjects:
commercialization
gendered identity
hologram
Japan
technological dreamscape
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The authors analyze the technological dreamscape and construction of gendered identities and gender relations in a Japanese advertising campaign that started in 2016. The campaign is for a virtual assistant (hologram) named Azuma Hikari who is a manga-style sexy young woman. The 12 promotional videos in the corpus mostly feature young heterosexual adult males.
ISSN:1189-3788
1920-7344
DOI:10.4000/communication.12912