Interdependance of innovativeness and category of a hotel: Case study of Serbian hotels sector

The introduction of the innovation in business is critical factor of the quality of the accommodation offer and the success of the hotel. Studies have shown that there is a relationship between category and innovativeness of the hotel, where the higher categories hotels have been shown to be more in...

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Bibliographic Details
Published in:Marketing (Beograd) 2016, Vol.47 (2), p.93-103
Main Authors: Jovičić, Ana, Gagić, Snježana, Sekulić, Dejan
Format: Article
Language:English
Subjects:
categorization
hotels
innovation
Republic of Serbia
Online Access:Get full text
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Summary:The introduction of the innovation in business is critical factor of the quality of the accommodation offer and the success of the hotel. Studies have shown that there is a relationship between category and innovativeness of the hotel, where the higher categories hotels have been shown to be more innovative. The aim of this study is to explore the relationship between category and innovativeness of the hotel, as well as to determine the differences in terms of innovation and types of innovation, depending on the category of the hotel. The study included 57 hotels of the first, second and third category in Serbia. The survey was conducted on a sample of 512 employees. The results of correlation analysis showed there is no corelation between the category and innovativeness of the hotel. The results of ANOVA showed that the second category hotels are more innovative than hotels with three and five stars. Statistically significant differences between the first, second and third category were found in the case of process innovation, product and service innovation and management innovation.
ISSN:0354-3471
2334-8364
DOI:10.5937/markt1602093J