Consumer Confusion Caused by Nutrition Apps in Product Healthiness Evaluation

Rapid developments in technology and connectedness are influencing how consumers access and use nutrition formation. this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider a...

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Bibliographic Details
Published in:Economic and business review for Central and South-Eastern Europe 2022-06, Vol.24 (2), p.101-110
Main Authors: Zecevic, Mila, Gidakovic, Petar, Zabkar, Vesna, Koklic, Mateja Kos
Format: Article
Language:English
Subjects:
attitude certainty
Confusion
Consumer attitudes
Consumer behavior
consumer confusion
Consumers
Decision making
Descriptive labeling
Food products
inconsistent information
Influence
Information sources
Nutrition
nutrition apps
Nutrition research
perceived healthiness
Perceptions
Technology
Uncertainty
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Summary:Rapid developments in technology and connectedness are influencing how consumers access and use nutrition formation. this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider as correct), especially when different sources of information appear similarly qualified and accurate. This paper aims to highlight the impact of inconsistent information on consumer attitudes. The results of an experiment conducted on a sample of 237 consumers indicate that the inconsistent information, when presented to consumers, influences their attitude in a way that it increases feelings of confusion, leading to lower attitude certainty about the product healthiness.
ISSN:1580-0466
2335-4216
DOI:10.15458/2335-4216.1300