Investigating the differences between females perceive same-gender and heterogender sex robots regarding adoption and intentions

• Published in: Frontiers in psychology 2022-08, Vol.13, p.922108-922108
• Main Author: Li, Yuanjun
• Format: Article
• Language: English
• Subjects: artificial intelligence; consumer behavior; human–robot interactions; marketing insights; Psychology
• ISSN: 1664-1078; 1664-1078
• DOI: 10.3389/fpsyg.2022.922108

The market for sex robots is on the rise with the development of human–computer interaction. However, most sex robots on the market are presented as male-friendly products. This issue may limit and hinder females' adoption and utilization of sex robots. This paper was to take females as the research subjects exploring and verifying several concerns based on previous theories and to conduct primary research and quantitative method to investigate: (i) how females differently perceive same-gender and heterogender sex robots; (ii) their attitudes and the knowledge or definition of sex robots; and (iii) their intention of adopting heterogender robots. This study confirmed several previous theories and provided new findings and insights. Females are more likely to feel threatened by the presence of same-gender sex robots. Their negative attitudes are related to the way that sex robots exist. They are jealous of same-gender sex robots; nevertheless, this should not be attributed to their negative perception of sex robots since they also have positive perceptions and intentions to adopt a sex robot. They define sex robots more as sexual products than as engaging in the prostitution industry.