Usage of social networks in companies on Macedonian market: Comparative analysis

In recent years, social media have become ubiquitous and important for social networking and content sharing among people and companies. There is a revolution happening from the school room to the board room. It is being driven by a fundamental shift in how we communicate and it is enabled by what w...

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Bibliographic Details
Published in:Ekonomski pogledi 2014, Vol.16 (4), p.65-77
Main Authors: Josimovski, Saso, Pulevska-Ivanovska, Lidija, Postolov, Kiril, Jovevski, Dimitar
Format: Article
Language:English
Subjects:
integration
macedonia
social media
social network
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Summary:In recent years, social media have become ubiquitous and important for social networking and content sharing among people and companies. There is a revolution happening from the school room to the board room. It is being driven by a fundamental shift in how we communicate and it is enabled by what we commonly call - social media. Social media touch nearly every part of our personal and business lives. Last year 93% of the companies in Europe used at least one social medium to communicate with current and future customers. According to Financial Times, 97% of the companies in the USA have used social media for recruiting new employees. All these facts were inspiration for this paper to explore and see how companies are integrating social networks in Macedonia. For the purpose of the paper, a survey in Macedonian companies was conducted. Later the data was compared with the data from the previous survey conducted in 2010.
ISSN:1450-7951
2334-7570
DOI:10.5937/EkoPog1401065J