Household Behavior with Respect to Meat Consumption: Differences between Households with and without Children

Meat consumers around the world are increasingly paying attention to product quality and safety, and are starting to reduce their meat consumption, especially with regard to red meat. This trend is prevalent in households with children who prefer health-certified meat products. Our study compares me...

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Bibliographic Details
Published in:Veterinary sciences 2017-10, Vol.4 (4), p.53
Main Authors: Merlino, Valentina Maria, Borra, Danielle, Tibor, Verduna, Massaglia, Stefano
Format: Article
Language:English
Subjects:
Beef
Best-Worst analysis
Children
Consumer attitudes
consumer behavior
Consumers
Consumption
Food safety
Functional foods & nutraceuticals
household composition
Households
Legumes
Meat
meat attributes
Meat products
Preferences
Protein sources
Purchasing
Questionnaires
Scaling
Segmentation
Sociodemographics
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Summary:Meat consumers around the world are increasingly paying attention to product quality and safety, and are starting to reduce their meat consumption, especially with regard to red meat. This trend is prevalent in households with children who prefer health-certified meat products. Our study compares meat consumption habits in households with and without children or adolescences (0-18 years). A structured questionnaire was distributed to 401 retail purchasers at 12 different points of sales of meat in the Piedmont region in northwest Italy. Socio-demographic variables and quantitative-qualitative meat consumption habits of retail purchasers were investigated. One part of the questionnaire analyzed the relative importance of 12 meat choice purchasing attributes by employing the Best-Worst scaling methodology, a type of choice experiment. Our research found that households without children (subset B) have higher weekly meat consumption habits than those with children (subset A). Alternatively, the households with children (subset A) have a diet characterized by a greater variety of protein sources, such as legumes and fish. Both of the considered subsets preferred trusted butchers for meat buying, with supermarkets as a second choice. However, only consumers of subset A bought meat from farm butchers. Our team performed a consumer analysis to identify meat consumption patterns in the two considered subsets. Simultaneously, a Best-Worst analysis evidenced several choice attributes with different relevance for the two investigated samples segmentation in three clusters of purchase.
ISSN:2306-7381
2306-7381
DOI:10.3390/vetsci4040053