Developing Weight Management Messages and Interventions for Baby Boomer Men

The goal of this study was to explore the weight management experiences of Baby Boomer men (born between 1946 and 1964) and to use the information to develop targeted messages and interventions. Twenty men were interviewed. The Health Belief Model was used as the study’s theoretical framework. Men c...

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Bibliographic Details
Published in:American journal of men's health 2014-05, Vol.8 (3), p.258-266
Main Authors: Wirth, Christopher K., James, Delores C. S., Fafard, Mark, Ochipa, Kathleen
Format: Article
Language:English
Subjects:
Adult
Baby boomers
Health Knowledge, Attitudes, Practice
Health Promotion
Humans
Male
Middle Aged
Obesity - prevention & control
Persuasive Communication
Qualitative Research
Risk Reduction Behavior
Weight control
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Summary:The goal of this study was to explore the weight management experiences of Baby Boomer men (born between 1946 and 1964) and to use the information to develop targeted messages and interventions. Twenty men were interviewed. The Health Belief Model was used as the study’s theoretical framework. Men correctly identified health risks of being obese. However, most believed that body mass index and weight charts were unrealistic, and a few felt that they would be too “skinny” at the recommended weight. Wives were sources of nutrition information and social support. Perceived benefits of losing weight included reduced risk for health problems and looking good. Perceived barriers included apathy and weight loss programs being “too feminine.” Motivators for losing weight included being diagnosed with a health problem, health requirements for work, and financial incentives. The data themes suggest ways to develop male-specific messages and interventions that consider the aging body.
ISSN:1557-9883
1557-9891
DOI:10.1177/1557988313510731