Urban wellness: the space-out moment

• Published in: Journal of Tourism Futures 2020-12, Vol.6 (3), p.247-250
• Main Authors: Lee, Louisa Yee-Sum, Lam, Kitty Yuk-Ching, Lam, Margaret Y.C
• Format: Article
• Language: English
• Subjects: consumer trends; Consumers; Hotels & motels; Mental health; Population; Stadiums; Stress; Tourism; urban tourism; Urbanization; wellness tourism
• ISSN: 2055-5911; 2055-592X
• DOI: 10.1108/JTF-10-2019-0111

Purpose The purpose of this paper is to advocate the emerging trend of wellness tourism in an urban setting. Cities, with dense population and hectic pace of living, pose some challenges on mental health to dwellers. Meanwhile, the populated characteristic of cities opens up opportunities for economic activity, in particular wellness tourism. To comply with the “travel to feel ‘well” trend, product offerings and demand of wellness tourism in urban tourism destinations are yet to be enumerated. The trend paper offers research insights for future investigation. Design/methodology/approach The ideas presented in the trend paper are inspired by the personal observation of the author from both scholarly and grey literature. Findings The research directions are delineated in the supply and demand facets. In the demand side, the motivations and behaviors of wellness tourist exerted rooms for examination. Their experiences on wellness tourism could possibly extend to the long-term influence on the cognitive, affective and behavioral changes of individuals. From the supply perspective, the current demarcation of wellness tourism is yet to be explored. Intangible supply associated with wellness tourism, namely, event and dining experiences have been ignored in scholarly studies. A fresh review of the topic from socio-cultural perspective is also viable. Originality/value The rise of urbanization and visitor arrivals to cities is expected in foreseeable future. To the best of the author’s knowledge, research insights on wellness tourism in the urban context are still at infancy. The insights on the trend paper are consolidated from a wide range of scholarly and grey literature in a holistic manner.