Analysis of new trends in the food sector, with a focus on food of animal-origin

• Published in: Cross-Cultural management journal 2023-12, Vol.XXV (2), p.113-124
• Main Authors: Lika ARBOLISHVILI, Viktoria VIDA
• Format: Article
• Language: English
• Subjects: animal-origin food; animal-origin food alternatives; food sector; food trends
• ISSN: 2286-0452

The paper focuses on the increasing number of new trends in the food sector, specifically animal-origin food and their alternatives, driven by different factors, such as, health considerations, environmental sustainability, evolving taste preferences, etc. The objective of the study is to examine the impact of changes in dietary preferences and motivations on the consumption of new trends in food, animal-origin food, and their alternatives. Our aims are to evaluate the impact of the health considerations in shifting trends of new foods like plant-based diets and alternative protein sources and to investigate the environmental sustainability of these new food trends,’ potential to reduce the carbon footprint of the food industry. Additionally, the study's aims to investigate how technological advancements affect the production and distribution of animal-origin food alternatives and their acceptance by consumers. This examination considers both the benefits and potential challenges associated with these developments. The study includes the quantitative research structured into multiple-choice questions to gather insights and perceptions among the group of respondents regarding current trends in food, animal-origin food, and animal-origin food alternatives. The online survey questionnaire consist of 110 members and the data analysed with the SPSS software. A substantial quantity of data was utilized when researching, comparing, and creating this study. Among these was a questionnaire study of the new trends in food, focusing on animal-origin food alternatives around the world.