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All hands on deck: An innovative approach to sustained and sustainable conservation funding for endangered plants and ecosystems

Proceeds from these products are directed to allied conservation efforts in countries of origin. Since fragrance is ubiquitous in consumer products—from fine perfumes to household cleaners—this avenue provides an array of products with the potential to generate conservation funding. Generalized flow...

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Bibliographic Details
Published in:Conservation science and practice 2022-04, Vol.4 (4), p.n/a
Main Authors: Gianguzzi, Lorenzo, Drosopoulos, Spyros, Handley, Vanessa, Fiedler, Peggy L.
Format: Article
Language:English
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Summary:Proceeds from these products are directed to allied conservation efforts in countries of origin. Since fragrance is ubiquitous in consumer products—from fine perfumes to household cleaners—this avenue provides an array of products with the potential to generate conservation funding. Generalized flow chart of the primary activities for innovative engagement in conservation and business sectors that can lead to novel funding streams for global plant conservation conducted by The Red List Project Statistica, a marketing and consumer data research firm, reported the 2020 value of the flavor and fragrance market in North America at US $4.5 billion and predicted that the global fragrance market will be US $52.4 billion by 2025 (Statistica, 2021). Drosopoulos was able to study the floral scent during several visits to the Huntington Botanical Gardens (Los Angeles, California), where the species is in ex situ cultivation.
ISSN:2578-4854
2578-4854
DOI:10.1111/csp2.12642