Impact of Social Networks on Digital Entrepreneurship with the Role of Mediating Opportunity Recognition (Case Study: Knowledge Base Companies at Technology and Science Park in Kerman)

• Published in: Pizhūhish/hā-yi mudīriyyat-i ̒umūmī (Online) 2018-11, Vol.11 (41), p.287-312
• Main Authors: Abdolmajid Imani, Azam Hosseinifar, Farahnaz Ahang
• Format: Article
• Language: per
• Subjects: digital entrepreneurship; knowledge companies; opportunity recognition; social networking
• ISSN: 2538-3418; 2676-7880
• DOI: 10.22111/jmr.2018.4460

Abstract One of the digital business trends is the use of business-based networking. Social networks provide an opportunity for entrepreneurs to find better ideas for creating a digital business. The purpose of this study was investigating the impact of social networks on digital entrepreneurship with the role of mediating opportunity recognition. The study is applied research and data collection is a descriptive and survey method. The statistical population of the study was directors and experts of 35 knowledge-based companies based in Kerman Science and Technology Park, In each company, two or three depend on number (managers, experts and topic experts) were questioned. By combining questionnaires, 35 questionnaires were selected as samples. SPSS and SMART PlS have been used to analyze the data. The reliability of the questionnaire was confirmed by Cronbach's alpha and its combined reliability and its validity through congruent and divergent validity method.The results of the research showed that social networks have a positive and significant effect on the creation of digital entrepreneurship. Among the dimensions of social networks, the content of social relationships (with a coefficient of impact intensity of 0.445), information transfer (with a coefficient of impact intensity of 0.214) and social information resources (with a coefficient of impact intensity of 182.0), had the greatest impact on entrepreneurship Have digital. Regarding the variable of opportunity recognition, among the dimensions of social networks, the content of social relationships (with impact intensity coefficient of 0.339) had the greatest impact on opportunity recognition. Introduction With the arrival of the era known as the Information Society, the theme of entrepreneurship in the digital environment has become prominent among service activists and producers. Digital entrepreneurship is the use of opportunities created through the Internet, mobile technology and new media and facilitates the exchange, transfer and acquisition of knowledge. Nowaday discovery product production is a requirement in a society and requirement identification has a close relationship with chance discovery. So what is important in entrepreneurship is the recognition of opportunity. Opportunity detection. is the ability to identify an idea and turn it into a commercial-economic concept. Access to relevant information plays an essential role in recognizing the opportunity, and those who have more acces