An Integrated Ordered Probit Model for Evaluating University Commuters’ Satisfaction with Public Transport

Transport policymakers need to have an in-depth understanding of public transport (PT) customers in order to effectively manage transport systems and maintain the attractiveness of these systems to potential users. This research aims to compare the perceptions and satisfaction levels of two groups o...

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Bibliographic Details
Published in:Urban science 2023-08, Vol.7 (3), p.83
Main Authors: Ismael, Karzan, Duleba, Szabolcs
Format: Article
Language:English
Subjects:
Case studies
College students
Commuting
Customer services
Customers
Decision making
Demographics
Health maintenance organizations
Integrative approach
IPA
Local transit
Operators
Perceptions
Planning
Policy making
probit logit model
public transport
Public transportation
Quality of service
Satisfaction
travel satisfaction
university commuters
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Summary:Transport policymakers need to have an in-depth understanding of public transport (PT) customers in order to effectively manage transport systems and maintain the attractiveness of these systems to potential users. This research aims to compare the perceptions and satisfaction levels of two groups of PT users (habitual and occasional) among university staff and students regarding the quality of PT through a new integrated approach. A sample of 500 participants from Budapest, Hungary was used. Two stages of analysis were conducted: a descriptive analysis was conducted in the first stage, and Student’s t-tests of two independent samples were applied to identify the varying perceptions and overall satisfaction. Second, a new integrated ordered probit model (OPM) and an importance–performance analysis (IPA) were used to envisage how best to prioritize actions for transport enhancement. The results show that in the circle of commuters, the habitual PT users were more satisfied with the existing PT service than the occasional PT users. According to the findings of the IPA, for habitual users, the attribute “information provided” has a high priority for improvement, whereas the cost for both user types was found to be significant for all models, contributing to overall satisfaction. This factor was included in the possible overkill quadrant, suggesting that there might be more cost resources than needed. The new model, along with the case study results, may help policymakers and transport operators to make better decisions regarding the identification of service priority areas.
ISSN:2413-8851
2413-8851
DOI:10.3390/urbansci7030083