Evaluation of West Nile virus education campaign

We evaluated the 2003 Kansas West Nile virus public education campaign. Awareness was widespread but compliance was low. Spanish-speaking persons were poorly informed. Relevant factors included population segment variability, campaign content, media choice, and materials delivery methods.

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Bibliographic Details
Published in:Emerging infectious diseases 2005-11, Vol.11 (11), p.1751-1753
Main Authors: Averett, Ellen, Neuberger, John S, Hansen, Gail, Fox, Michael H
Format: Article
Language:English
Subjects:
Aged
disease prevention
Dispatch
Education
Health education
Health Education - methods
Health Knowledge, Attitudes, Practice
Health Surveys
Hispanic Americans
Hospitals, Voluntary
Humans
Kansas - epidemiology
Mass Media
Middle Aged
personal protective behaviors
Program Evaluation
Public service advertising
Regional alliances
Regional medical programs
West Nile fever
West Nile Fever - epidemiology
West Nile Fever - prevention & control
West Nile Fever - transmission
West Nile virus
West Nile virus - pathogenicity
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Description
Summary:We evaluated the 2003 Kansas West Nile virus public education campaign. Awareness was widespread but compliance was low. Spanish-speaking persons were poorly informed. Relevant factors included population segment variability, campaign content, media choice, and materials delivery methods.
ISSN:1080-6040
1080-6059
DOI:10.3201/eid1111.050363