The World's consumption of free web‐based Otolaryngology‐Head and Neck Surgery educational resources: A global assessment of video usage trends

Objectives Online educational platforms with open access have seen a growing adoption in the field of medical education. However, the extent of their global usage is still unclear. To fill this knowledge gap, our objective is to examine the usage patterns of two renowned open‐access resources in Oto...

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Bibliographic Details
Published in:Laryngoscope investigative otolaryngology 2024-04, Vol.9 (2), p.e1246-n/a
Main Authors: Lawrence, Amelia S., Fei‐Zhang, David J., Hassett, Leslie C., Carlson, Matthew L., Wiedermann, Joshua P.
Format: Article
Language:English
Subjects:
demography
developed countries
developing countries
global surgery
open‐access
Original Research
social media
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Summary:Objectives Online educational platforms with open access have seen a growing adoption in the field of medical education. However, the extent of their global usage is still unclear. To fill this knowledge gap, our objective is to examine the usage patterns of two renowned open‐access resources in Otolaryngology. This includes identifying the most sought‐after topics and understanding the demographics of their users. Methods Retrospective study of web analytics data between 2016 and 2021 extracted from the Headmirror.com and Mayo Clinic Otolaryngology YouTube channel platforms analyzing demographic and education topic trends via descriptive, geospatial, time‐series, t‐tests, and ANOVA analyses. Results Viewership spanned 124 countries in 7 different geographic regions, with 72 countries comprising low‐ to middle‐income countries, mostly represented ages of 25–34 years old, came from high‐income countries rather than low‐income (p 
ISSN:2378-8038
2378-8038
DOI:10.1002/lio2.1246