Augmented Landscapes of Empathy: Community Voices in Augmented Reality Campaigns

In contrast with virtual reality which often aims to isolate a user from their surroundings in order to transport them to a distant place, augmented reality (AR) was uniquely designed to (re)contextualize local landscapes and to provide expanded human experiences in situ. This critical reflection ad...

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Bibliographic Details
Published in:Media and communication (Lisboa) 2024-11, Vol.12 (11), p.1
Main Authors: Girginova, Katerina, Vadala, Jeffrey, Tan, Andy, Okker-Edging, Kate, Cassidy, Kyle, Lipman, Terri, Kornides, Melanie
Format: Article
Language:English
Subjects:
Augmentation
Augmented Reality
Campaigns
community research
Empathy
Feedback loops
Infrastructure
Landscape
Mediation
research through design
Virtual reality
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Summary:In contrast with virtual reality which often aims to isolate a user from their surroundings in order to transport them to a distant place, augmented reality (AR) was uniquely designed to (re)contextualize local landscapes and to provide expanded human experiences in situ. This critical reflection adopts a “research through design” process to examine AR’s technological and affective capabilities in the context of three community co-created AR campaigns. We discuss how AR can become both a conceptual and practical tool for creating conditions of self-identification and, potentially, empathy between audience and content. Further, we explore how people and place become a critical part of AR’s infrastructure through the practice of empathic feedback loops.
ISSN:2183-2439
2183-2439
DOI:10.17645/mac.8581