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The use of cases for teaching tourism: Teaching-learning strategy for higher education in Brazil

Exploratory study about the applicability of cases for teaching in higher education as a teaching-learning strategy, with the aim of stimulating tourism lecturers and researchers to elaborate cases about tourism in Brazil. In the first part, the text is based on the Business Administration literatur...

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Bibliographic Details
Published in:Revista Brasileira de pesquisa em turismo 2012-04, Vol.6 (1), p.109-126
Main Authors: Mirian Rejowski, Sérgio Rodrigues Leal
Format: Article
Language:English
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Summary:Exploratory study about the applicability of cases for teaching in higher education as a teaching-learning strategy, with the aim of stimulating tourism lecturers and researchers to elaborate cases about tourism in Brazil. In the first part, the text is based on the Business Administration literature, describing the case study method and the use of teaching case studies regarding conceptual aspects, tradition of application, as well as layout and viability. In the second part, it presents a case of Brazilian tourism with emphasis on Porto de Galinhas (PE), commenting on the evolution of this destination from the 1980s, the crisis faced with the cholera outbreak in the state of Pernambuco in the following decade, and the dilemma of the owner of a small lodging property while facing this crisis. In the end, it highlights the urgency for the elaboration of teaching cases about Brazilian tourism for the application in higher education programs along with scientific associations and journals in disseminating them amongst lecturers and researchers.
ISSN:1982-6125
DOI:10.7784/rbtur.v6i1.459