A decision-making method based on consumer spending data

The aim of the paper is to introduce method which allows to calculate the estimation of the total consumer spending for 2019 in different regions of the Czech Republic. Presented method is based on combination of publicly available consumer spending data sets and geomarketing information. It can be...

Full description

Saved in:
Bibliographic Details
Published in:SHS web of conferences 2020, Vol.73, p.1006
Main Author: Dušek, Radim
Format: Article
Language:English
Subjects:
Consumer spending
Decision making
decision-making method
geomarketing
gis software
Management decisions
smes
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The aim of the paper is to introduce method which allows to calculate the estimation of the total consumer spending for 2019 in different regions of the Czech Republic. Presented method is based on combination of publicly available consumer spending data sets and geomarketing information. It can be applied to estimate consumer spending in total or for example only in one specific consumption expenditure group. Thus obtained findings, that can be visualized on a map with the use of GIS software, can be considered as a basis for more effective SMEs‘ marketing and management decision-making process concerning Czech Republic local consumer goods markets‘ size and characteristics as well as for forecasting future growth rate.
ISSN:2261-2424
2416-5182
2261-2424
DOI:10.1051/shsconf/20207301006