Perceptions of Precision Agriculture Technologies in the U.S. Fresh Apple Industry

Advances in precision agriculture technologies provide opportunities to improve the efficiency of agricultural production systems, especially for high-value specialty crops such as fresh apples ( Malus domestica ). We distributed an online survey to apple growers in Washington, New York, and Michiga...

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Bibliographic Details
Published in:HortTechnology (Alexandria, Va.) Va.), 2019-04, Vol.29 (2), p.151-162
Main Authors: Gallardo, R. Karina, Grant, Kara, Brown, David J., McFerson, James R., Lewis, Karen M., Einhorn, Todd, Sazo, Mario Miranda
Format: Article
Language:English
Subjects:
malus domestica
technology adoption
tree fruit
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Summary:Advances in precision agriculture technologies provide opportunities to improve the efficiency of agricultural production systems, especially for high-value specialty crops such as fresh apples ( Malus domestica ). We distributed an online survey to apple growers in Washington, New York, and Michigan to elicit stakeholder perceptions of precision agriculture technologies. Findings from this study demonstrated that growers are willing to adopt precision agriculture technologies when they receive results from applied research projects and are engaged with active extension programs. The availability of customized services and purchasing and rental options may minimize the effects of the economies of size that create barriers to adopting increasing access to technologies. Finally, respondents deemed collaborative efforts between industry and academic institutions crucial for adapting the innovation to better address the needs of growers.
ISSN:1063-0198
1943-7714
DOI:10.21273/HORTTECH04214-18