Modeling Awareness as the Crux in Solar Energy Adoption Intention through Unified Theory of Acceptance and Use of Technology

Non-renewable energy depletion has prompted stakeholders to advocate alternatives, such as solar energy to pursue sustainability. However, the acquisition rate of solar service is unconvincing despite various initiatives; thus, we are seeking for a more focused remedy. This study is therefore motiva...

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Bibliographic Details
Published in:Mathematics (Basel) 2022-06, Vol.10 (12), p.2045
Main Authors: Aravindan, Kalisri Logeswaran, Thurasamy, Ramayah, Raman, Murali, Ilhavenil, Narinasamy, Annamalah, Sanmugam, Rathidevi, Arul Selvam
Format: Article
Language:English
Subjects:
Alternative energy sources
awareness
Clean technology
Consumers
Depletion
Energy resources
Fossil fuels
intention to adopt
Internet of Things
Multivariate statistical analysis
PLS-SEM
Power
Renewable resources
Residential buildings
Smart cities
Solar energy
solar services
Sustainability
Technology adoption
Technology utilization
University students
UTAUT
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Summary:Non-renewable energy depletion has prompted stakeholders to advocate alternatives, such as solar energy to pursue sustainability. However, the acquisition rate of solar service is unconvincing despite various initiatives; thus, we are seeking for a more focused remedy. This study is therefore motivated to investigate elements influencing the intention to adopt solar energy, underpinned by a unified theory of acceptance and use of technology. A self-administered questionnaire through a purposive sampling method was employed, targeting working adults who own a home or intend to purchase one in the future. Homeowners residing in condominiums, apartments, or any shared building or property were excluded. Partial least squares structural equation modelling was used for data analyses. Findings reveal that awareness positively influences performance expectancy, effort expectancy, and facilitating condition. Additionally, performance expectancy and facilitating conditions foster an intention to adopt solar energy. This research contributes pivotal insights into solar energy purveyors to invoke awareness amongst Malaysia’s society while reiterating performance expectancy, effort expectancy, and facilitating conditions towards solar energy adoption.
ISSN:2227-7390
2227-7390
DOI:10.3390/math10122045