Effectiveness of community outreach and engagement in recruitment success for a prebirth cohort

We describe the effectiveness of community outreach and engagement in supporting recruitment for the US National Children's Vanguard Study between 2009 and 2012. Thirty-seven study locations used 1 of 4 strategies to recruit 18-49-year-old pregnant or trying to conceive women: (1) Initial Vangu...

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Bibliographic Details
Published in:Journal of clinical and translational science 2017-06, Vol.1 (3), p.184-191
Main Authors: Tigges, Beth B, Kaar, Jill L, Erbstein, Nancy, Silberman, Pamela, Winseck, Kate, Lopez-Class, Maria, Burbacher, Thomas M
Format: Article
Language:English
Subjects:
Brochures
Children
Children & youth
Childrens health
community engagement
Community organizations
community outreach
Epidemiology
Households
Implementation, Policy and Community Engagement
Internet
Logos
Medical screening
Pediatrics
prebirth cohort
Pregnancy
recruitment
Social networks
Studies
Womens health
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Summary:We describe the effectiveness of community outreach and engagement in supporting recruitment for the US National Children's Vanguard Study between 2009 and 2012. Thirty-seven study locations used 1 of 4 strategies to recruit 18-49-year-old pregnant or trying to conceive women: (1) Initial Vanguard Study used household-based recruitment; (2) Direct Outreach emphasized self-referral; (3) Enhanced Household-Based Recruitment enhanced Initial Vanguard Study strategies; and (4) Provider-Based Recruitment recruited through healthcare providers. Outreach and engagement included advance letters, interactions with healthcare providers, participation in community events, contacts with community organizations, and media outreach. After 1-2 years, 41%-74% of 9844 study-eligible women had heard about the National Children's Vanguard Study when first approached. Women who heard were 1.5-3 times more likely to consent. Hearing via word-of-mouth or the media most frequently predicted consent. The more sources women heard from the higher the odds of consent. We conclude that tailored outreach and engagement facilitate recruitment in cohort studies.
ISSN:2059-8661
2059-8661
DOI:10.1017/cts.2017.7