Challenges in Measuring International Strategic Performance in Professional Team Sports – Two Case Studies from Hungary

We analysed the key strategic challenges in measuring performance of professional sports clubs in international context by using the case study methodology. The analysis of the examined handball and football clubs revealed that domestic success is a weak indicator of international success. Also, the...

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Bibliographic Details
Published in:Theory, methodology, practice methodology, practice, 2017-08, Vol.13 (1)
Main Authors: Miklós Kozma, Annamária Kazai Ónodi
Format: Article
Language:English
Subjects:
case study
internationalisation
performance measurement
sport
strategy
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Summary:We analysed the key strategic challenges in measuring performance of professional sports clubs in international context by using the case study methodology. The analysis of the examined handball and football clubs revealed that domestic success is a weak indicator of international success. Also, the occasional surge in international revenues is challenging to translate into a sustainable flow of revenues. Moreover, through a strategically driven process the social benefits of clubs services can become relevant to international markets. We argue that the findings from the professional sports sector can be transferable to other business fields in terms of the complex relationships between the analysed performance drivers.
ISSN:1589-3413
2415-9883
DOI:10.18096/TMP.2017.01.07