The big five personality traits influencing habitual Facebook usage, life satisfaction and psychological well-being of Generation Y students

This research determined five big personality traits that influenced South African Generation Y students’ habitual use of Facebook, life satisfaction and psychological well-being. The research embraced a quantitative approach, and a structured questionnaire was used to obtain information from Genera...

Full description

Saved in:
Bibliographic Details
Published in:Journal for Transdisciplinary Research in Southern Africa 2020-01, Vol.16 (1), p.1-13
Main Author: Maziriri, Eugine T
Format: Article
Language:English
Subjects:
Agreeableness
Conscientiousness
Developing countries
Extraversion
Forecasts and trends
Habitual Facebook usage
Life satisfaction
Millennials
Neuroticism
Openness
Personality
Personality traits
Psychological aspects
Psychological research
Psychological well-being
Social networks
Social research
Students
Studies
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This research determined five big personality traits that influenced South African Generation Y students’ habitual use of Facebook, life satisfaction and psychological well-being. The research embraced a quantitative approach, and a structured questionnaire was used to obtain information from Generation Y students. The data were analysed using Smart PLS software version 3.2.7 for partial least square structural equation modelling (PLS-SEM). Neuroticism, extraversion, openness and agreeableness had positive and significant influences on habitual Facebook usage (HFU). However, conscientiousness seemed to have a positive yet insignificant relationship with HFU. Habitual use of Facebook has been found to have a positive and significant impact on life satisfaction and psychological well-being. It was also determined that life satisfaction positively and significantly influences psychological well-being. The exogenous-to-endogenous outcomes from the structural model coincided with most of prior study’s findings. Therefore, in the light of the associated literature, the findings were discussed. This study is intended to add a fresh understanding to the current body of Africa’s personality, psychology and social media literature – a context that has received little research attention in developing nations.
ISSN:1817-4434
2415-2005
DOI:10.4102/td.v16i1.751