Sensory marketing strategies. Case study: Oltenia

From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory marke...

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Bibliographic Details
Published in:Theoretical and applied economics 2014-07, Vol.XXI (7), p.43-54
Main Authors: Aurelia-Felicia STĂNCIOIU, Mihail-Cristian DIŢOIU, Nicolae TEODORESCU, Lucian-Florin ONIŞOR, Ion PÂRGARU
Format: Article
Language:English
Subjects:
sensory brand of the destination
sensory dimensions
sensory marketing strategies
sensory signatures
Online Access:Get full text
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Summary:From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious development. Even though it appears that sensory marketing strategies can be considered as alternatives for marketing strategies, they actually are complementary, and their objective (increasing product quality by “turning to the beginning”, where perception and consumer knowledge start), aims to handle the senses of the consumer by starting from the identification of his/her needs.
ISSN:1841-8678
1844-0029