Improving Library User Experience with A/B Testing: Principles and Process

This paper demonstrates how user interactions can be measured and evaluated with A/B testing, a user experience research methodology. A/B testing entails a process of controlled experimentation whereby different variations of a product or service are served randomly to users in order to determine th...

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Bibliographic Details
Published in:Weave (Ann Arbor, Mich.) Mich.), 2014, Vol.1 (1)
Main Author: Young, Scott W. H.
Format: Article
Language:English
Subjects:
A/B testing
library user experience
User experience
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Summary:This paper demonstrates how user interactions can be measured and evaluated with A/B testing, a user experience research methodology. A/B testing entails a process of controlled experimentation whereby different variations of a product or service are served randomly to users in order to determine the highest performing variation. This paper describes the principles of A/B testing and details a practical web-based application in an academic library. Data collected and analyzed through this A/B testing process allowed the library to initiate user-centered website changes that resulted in increased website engagement and improved user experience. A/B testing is presented as an integral component of a library user experience research program for its ability to provide quantitative user insights into known UX problems.
ISSN:2333-3316
2333-3316
DOI:10.3998/weave.12535642.0001.101