CSR Communication: The Use of Internet-Based Tools

Corporate communication plays an important role in establishing and maintaining transparent and open dialogues with different stakeholders to foster ethical and socially responsible actions. The advent of the internet not only reorganized the way in which companies collect information, but also rede...

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Bibliographic Details
Published in:Symphonya 2019-12 (2), p.38-59
Main Authors: D'Andrea, Alessia, Pizzichini, Lucia, Marasca, Stefano, Gregori, Gian Luca
Format: Article
Language:English
Subjects:
Alliances
Communication
Computer mediated communication
Corporate responsibility
CSR Communication
Digital Tools
Dissemination
DJSI Listed Companies
Ethics
Global Markets
Information dissemination
Internet
Meetings
Social Network Channels
Social networks
Social responsibility
Stakeholder Engagement
Stakeholders
Sustainability
Websites
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Summary:Corporate communication plays an important role in establishing and maintaining transparent and open dialogues with different stakeholders to foster ethical and socially responsible actions. The advent of the internet not only reorganized the way in which companies collect information, but also redefined stakeholders’ expectations. This paper investigates the potential of internet-based communication tools to disclose CSR topics. The study analyses the extent to which the Dow Jones Sustainability Index companies are using the internet-based tools to foster one-way and two-way communications and, so, to develop a dialogue with stakeholders. The research suggests a prevalence of one-way communication through internet-based tools but, at the same time, a large dissemination of social network channels.
ISSN:1593-0300
1593-0319
1593-0319
DOI:10.4468/2019.2.05dandrea.pizzichini.marasca.gregori