Analysis of Trends and Seasonality in the Tourism Industry: the Case of a Cold Desert Destination-Kinnaur, Himachal Pradesh

• Published in: African journal of hospitality, tourism and leisure tourism and leisure, 2018-01, Vol.7 (1)
• Main Authors: Ravinder Jangra (PhD student), Dr. S.P. Kaushik
• Format: Article
• Language: English
• Subjects: Annual Growth Rate; Compound Annual Growth Rate; Seasonal Index; Trend
• ISSN: 2223-814X

Tourism has become an important factor in the recent growing economy to trade with international dimensions. Mountain destinations offers inter alia, a wide range of possibilities such as unique cultural attractions, hiking, skiing, rafting, kayaking, rock climbing, mountain biking, bungee jumping, and paragliding. that attracts mass tourism with temporal imbalance in number of tourist arrivals. Kinnaur, is also referred to as the ‘Land of god’ and is 235 Km from Shimla in India. The area is known for its serenity and beauty and opulent green and rocky mountain-scape. It has the Satluj, Baspa and Spiti rivers meandering through it. The main purpose of study is to provide a pattern of tourist statistics and determine the peak season of tourist attractions in Kinnaur. The study is based on secondary data. To achieve the objectives an annual growth rate (AGR) and compound annual growth rate (CAGR) were calculated. The most frequently used simple average method was considered to quantify seasonality phenomenon. The results reflect the moderate increase in tourist arrivals and two peak seasons in Kinnaur, Himachal Pradesh, namely: ‘May-June’ and ‘September-October’.