Digital transformation adoption and its influence on performance: an empirical study of creative companies in Vietnam

The purpose of the study clarifies the digital transformation adoption and how it impacts on the performance of creative companies in Vietnam. This investigation applied the technology–organization–environment framework and the structural equation modeling approach. The data was collected from 674 s...

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Bibliographic Details
Published in:Creativity studies 2024-12, Vol.17 (2), p.660
Main Authors: Van Hai Trieu Tran, Pavelková, Drahomíra
Format: Article
Language:English
Subjects:
Artificial intelligence
Augmented reality
Big Data
Blockchain
Business models
Cloud computing
company performance
creative companies
Creative industries
creative industry
Creativity
Developing countries
Digital marketing
Digital technology
digital transformation
Economic growth
Fourth Industrial Revolution
GDP
Gross Domestic Product
Hypotheses
Industry 4.0
Innovations
LDCs
Multiculturalism & pluralism
Publishing industry
Social networks
Structural equation modeling
Technology Acceptance Model
Virtual reality
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Summary:The purpose of the study clarifies the digital transformation adoption and how it impacts on the performance of creative companies in Vietnam. This investigation applied the technology–organization–environment framework and the structural equation modeling approach. The data was collected from 674 survey participants who are middle and senior managers or owners of creative companies in Vietnam, mainly located in Hanoi and Ho Chi Minh City. The structural equation modeling analysis indicates a positive relationship between technological, organizational, and environmental factors, and digital transformation adoption; the digital transformation adoption positively affects a company performance. These findings substantially contribute to the knowledge of digital technologies, digital transformation, company performance, and creative industries in the context of technology, organization, and environment. This research also provides insights for policymakers, readers, scientific communities, and management levels of creative industries to understand more about the environment of Vietnam’s creative industries.
ISSN:2345-0479
2345-0487
DOI:10.3846/cs.2024.16961