Tourism Development in the Framework of Endogenous Rural Development Programmes—Comparison of the Case Studies of the Regions of La Vera and Tajo-Salor (Extremadura, Spain)

The promotion of rural tourism is one of the measures that has aroused most expectations in the application of the endogenous rural development programmes promoted by the European Commission at the beginning of the 1990s. Using the case study methodology, this research aims to compare the implementa...

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Bibliographic Details
Published in:Agriculture (Basel) 2023-03, Vol.13 (3), p.726
Main Authors: Castellano-Álvarez, Francisco Javier, Robina Ramírez, Rafael, Nieto Masot, Ana
Format: Article
Language:English
Subjects:
Case studies
Common Agricultural Policy
Comparative analysis
failed projects
Geography
leader initiative
Proder programme
rural accommodation
Rural areas
Rural development
Rural tourism
Sales promotions
semi-structured interviews
Social capital
Sociology
Tourism
Tourism development
tourism promoters
Travel industry
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Summary:The promotion of rural tourism is one of the measures that has aroused most expectations in the application of the endogenous rural development programmes promoted by the European Commission at the beginning of the 1990s. Using the case study methodology, this research aims to compare the implementation of the aforementioned measure in two regions which, according to their characteristics, could be considered as antagonistic examples: one, La Vera, has all the conditions to successfully develop its tourism sector; the other, Tajo-Salor, with an adverse climate, lacking in outstanding tourism resources and far from the main centres of demand, could be considered the opposite. The results of the research show the risks inherent in an excessive specialisation in tourism within development strategies. Paradoxically, in La Vera, the concentration of investment in the tourism sector has resulted in a higher number of failed and transferred projects, as well as the dissatisfaction of most of its tourism promoters with the viability of their businesses. In contrast, in Tajo-Salor, the results are more positive, despite the fact that this region has given less relative importance to the tourism sector.
ISSN:2077-0472
2077-0472
DOI:10.3390/agriculture13030726