Promotion of European wines in third countries within the common market organisation framework: The case of France

The international wine market has undertaken important structural changes in the first decades of the 21st century, both in terms of demand and offer. In order to mitigate the effect deriving from the increase in competition, the European Union (EU) continues to allocate important resources to incre...

Full description

Saved in:
Bibliographic Details
Published in:Economies 2022-02, Vol.10 (2), p.1-15
Main Authors: Puccia, Angelo, Mora Márquez, César M, Núñez-Tabales, Julia M
Format: Article
Language:English
Subjects:
20th century
Agricultural production
Agriculture
Common Agricultural Policy
Common Market Organization
Consumption
COVID-19
Exports
Liberalization
measure of promotion
Strategic planning
third countries
wine
wineries
Wineries & vineyards
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The international wine market has undertaken important structural changes in the first decades of the 21st century, both in terms of demand and offer. In order to mitigate the effect deriving from the increase in competition, the European Union (EU) continues to allocate important resources to increase the competitiveness of the winemaking sector by means of its Common Agricultural Policy (CAP) and the Common Market Organization (CMO). This paper aims to understand which factors have an influence on the correct implementation of the CMO measure of promotion in the principal wine exporter country: France. A fuzzy-set model (fs/QCA) has been utilized, studying a period of 10 years since 2009. Results show that is it possible to obtain a better execution ratio of measure of promotion by adapting some key factors, such as CMO budget allocation. These findings could support French national and regional authorities in the task of planning. Moreover, other Member States (MS) could also benefit, since in the new CAP approach, a higher participation in strategic plans is required for them by the EU.
ISSN:2227-7099
2227-7099
DOI:10.3390/economies10020041