Analysing the successful reasons of Time Fengjun entertainment based on marketing mix theory

• Published in: SHS web of conferences 2024, Vol.181, p.1024
• Main Author: Zhang, Zhitong
• Format: Article
• Language: English
• Subjects: Distribution channels; Marketing; Success
• ISSN: 2261-2424; 2416-5182; 2261-2424
• DOI: 10.1051/shsconf/202418101024

This study examined the operational strategies of Beijing Time Fengjun Entertainment in the Chinese market. Using the Marketing Mix Theory, it analysed Time Fengjun’s promotion, product, and place strategies. Effective promotion, high-quality products, and diverse marketing channels were found to positively influence consumer purchasing intent. The research focused on understanding the factors driving Time Fengjun’s success. It provided valuable insights for entertainment companies operating in China, aiding in the formulation of effective strategies. Multiple sources, including academic papers, industry reports, and case studies, support the research findings. The analysis confirmed that Time Fengjun’s success stems from its effective promotions, high-quality products, and diverse marketing channels. They serve as a roadmap for other companies seeking success in the dynamic Chinese entertainment industry. The study’s implications were relevant to entertainment companies aiming to enter or expand in China. Understanding the identified success factors enables the development of strategies to navigate the market and increase the likelihood of success. In conclusion, this study unveils the operational strategies of Beijing Time Fengjun Entertainment and highlights the key factors driving its success. It offered actionable insights for entertainment companies operating in China.