Agricultural producers' willingness to pay for real-time mesoscale weather information

Mesoscale weather networks can provide improved weather information to agricultural producers. This technology can potentially improve production decisions, reduce irrigation and pesticide inputs, and reduce weather-related losses. Developing a mesoscale network to disseminate real-time mesoscale we...

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Bibliographic Details
Published in:Journal of agricultural and resource economics 1995-12, Vol.20 (2), p.356-372
Main Authors: Kenkel, P.L. (Oklahoma State University, Stillwater.), Norris, P.E
Format: Article
Language:English
Subjects:
AGRICULTEUR
AGRICULTORES
Agriculture
CIENCIA DE INFORMACION
CONTINGENT VALUATION
COSTOS
COSTS
COUT
Crops
decision aids
ENCUESTAS SOBRE EXPLOTACIONES
ENQUETE SUR EXPLOITATIONS AGRICOLES
ESTIMACION
Farm economics
FARM SURVEYS
FARMERS
FARMERS' ATTITUDES
FEES
INFORMATION SCIENCE
INFORMATION SERVICES
INFORMATION TECHNOLOGY
IRRIGATION
Livestock farms
LOSSES
mesoscale weather information
Meteorological data
MODELE
MODELOS
OKLAHOMA
Peanuts
PERDIDAS
PERTE
PROBABILISTIC MODELS
RIEGO
SCIENCE DE L'INFORMATION
SERVICE D'INFORMATION
SERVICIOS DE INFORMACION
TEMPS METEOROLOGIQUE
TIEMPO METEOROLOGICO
VALEUR D'ESTIMATION
VALUATION
WEATHER
WEATHER DATA
Weather forecasting
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Description
Summary:Mesoscale weather networks can provide improved weather information to agricultural producers. This technology can potentially improve production decisions, reduce irrigation and pesticide inputs, and reduce weather-related losses. Developing a mesoscale network to disseminate real-time mesoscale weather information requires a substantial investment. In addition, there are costs associated with maintenance of the system and distribution of the information available. While public funds may be available to support initial development of the system, there may be less public support for maintaining the system and subsidizing users' access to the information. This study uses the contingent valuation technique to determine the willingness of Oklahoma farmers and ranchers, as one set of potential users, to pay for real-time mesoscale weather information. The results indicate that agricultural producers are willing to pay only a modest fee for improved weather information. Gross sales, irrigation, and past weather losses are among the factors shown to significantly impact willingness to pay.
ISSN:1068-5502
2327-8285
DOI:10.22004/ag.econ.30767