How the vineyard came to matter: grape quality, the meaning of grapevines and technological change in mendoza's wine production

According to those involved, Argentine wine has changed radically over the past few decades. Limiting itself to the Mendoza region, this paper wants to analyze some of the changes observed in vineyards from a socio-technical perspective. Following the way that the definition of quality is (re)constr...

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Bibliographic Details
Published in:Universum (Talca, Chile) Chile), 2007, Vol.22 (1), p.218-234
Main Authors: Maclaine Pont, Polly, Thomas, Hernán
Format: Article
Language:English
Subjects:
Argentina
Cambio tecnológico
Estudios de la Ciencia y Tecnología
Grape farming
Grupos sociales relevantes
HUMANITIES, MULTIDISCIPLINARY
Marcos tecnológicos
Mendoza
Relevant social groups
Science and Technology Studies (STS)
Technological change
Technological frames
Vinicultura
Viticultura
Wine production
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Summary:According to those involved, Argentine wine has changed radically over the past few decades. Limiting itself to the Mendoza region, this paper wants to analyze some of the changes observed in vineyards from a socio-technical perspective. Following the way that the definition of quality is (re)constructed, a relationship is sought between vines and wine and the use of certain technologies. The paper shows how the dynamics between social groups and artifacts create different conceptions of quality, which in turn lead to a different role of grapes in the wine making process. It also shows that the changes observed do not necessarily imply a 'new way' has taken over an 'old way'. It rather seems that different social groups are relevant in different technological frames, displacing others
ISSN:0718-2376
0716-498X
0718-2376
DOI:10.4067/S0718-23762007000100014