THE INTERNATIONAL DIMENSION OF E-COMMERCE IN ROMANIA

In the context of the accelerated globalization of digital commerce, Romania's integration into the international e-commerce ecosystem is a relevant case study. This paper explores the evolution, current state and future perspectives of Romania's e-commerce activities. We examine the main...

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Published in:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie 2023-12, Vol.I (6), p.266-271
Main Author: CIUMARA TUDOR
Format: Article
Language:English
Subjects:
digitalisation
e-commerce
innovation
international trade
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description In the context of the accelerated globalization of digital commerce, Romania's integration into the international e-commerce ecosystem is a relevant case study. This paper explores the evolution, current state and future perspectives of Romania's e-commerce activities. We examine the main factors behind its success in this field, the challenges faced in the process and how technological innovations and strategic initiatives have been instrumental. We also analyze the wider implications of Romania's e-commerce growth on its economy and society. The research concludes by offering perspectives on future trends, highlighting the potential and opportunities ahead. This analysis serves as a basis for understanding how emerging economies can use e-commerce as a tool for global integration and economic advancement.
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subjects digitalisation
e-commerce
innovation
international trade
title THE INTERNATIONAL DIMENSION OF E-COMMERCE IN ROMANIA
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