Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic

Grounded in the technology-organization-environment framework, this paper investigates critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi Arabia, a developing country in transition, during the COVID-19 pandemic. A quantitative approach was adopted in this study for...

Full description

Saved in:
Bibliographic Details
Published in:Future business journal 2023-12, Vol.9 (1), p.12-13, Article 12
Main Authors: Alaskar, Thamir Hamad, Alsadi, Amin K.
Format: Article
Language:English
Subjects:
Business and Management
Cellular telephones
COVID-19
Critical drivers
Economic growth
Innovations
Mobile commerce
Pandemics
Saudi Arabia
Small & medium sized enterprises-SME
SMEs
Technology adoption
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Grounded in the technology-organization-environment framework, this paper investigates critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi Arabia, a developing country in transition, during the COVID-19 pandemic. A quantitative approach was adopted in this study for data collection and analysis. A proposed research model was tested and validated using PLS-SEM on data collected using a structured questionnaire from a sample of 171 Saudi SMEs located in the capital city of Riyadh. The findings reveal that top management support, environmental uncertainty and perceived benefits are the critical drivers of m-commerce adoption intention. However, perceived costs do not influence firms’ intentions to adopt m-commerce. This study contributes to a better understanding of m-commerce adoption intention in developing countries, particularly in Saudi Arabia. Both theoretical and practical implications of interest can be derived from this study.
ISSN:2314-7210
2314-7202
2314-7210
DOI:10.1186/s43093-023-00190-8