Lean Internationalization: How to Globalize Early and Fast in a Small Economy

This study examines the early market internationalization of 32 high-tech startups that operate internationally from small and open economies. It uses a comparative cross-national multiple case study research design to explore how such startups may differ in their speed of internationalization. Base...

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Bibliographic Details
Published in:Technology innovation management review 2017-05, Vol.7 (5), p.16-22
Main Author: Neubert, Michael
Format: Article
Language:English
Subjects:
born-global firm
Business plans
Case studies
early and fast internationalization
Emerging markets
Entrepreneurs
Entrepreneurship
global marketing
Globalization
High tech industries
high-tech startup
International
international entrepreneurship
lean internationalization
Liability
Market entry
Market exit
Markets
Product development
R&D
Research & development
Research design
small and open economy
Startups
Studies
Uppsala internationalization process
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Summary:This study examines the early market internationalization of 32 high-tech startups that operate internationally from small and open economies. It uses a comparative cross-national multiple case study research design to explore how such startups may differ in their speed of internationalization. Based on interviews with the founders, the speed of early market internationalization in these startups increases significantly due to the application of lean market development processes. The findings provide a basis for developing propositions for further comparative studies focusing on the early and fast internationalization of high-tech startups based in emerging and developed markets. The study contributes to the literature on networks, internationalization, and international entrepreneurship.
ISSN:1927-0321
1927-0321
DOI:10.22215/timreview1073