USAREC Recruitment Market Analysis System (REMAS)

This report analyzes the effectiveness of Army recruitment advertising. Examines factors influencing enlistment into the Army. Surveys and analyzes attitudes and opinions of potential male recruits. Report on National Army Image and Enlistment Survey.

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Bibliographic Details
Main Authors: Cooley,Valerie, Dow,Dion, Holoter,Harold, Kent,Robert, Murphy,Brian
Format: Report
Language:English
Subjects:
Advertisements
ARMY PERSONNEL
AS746
ATTITUDES(PSYCHOLOGY)
BENEFITS
EDUCATION
ENLISTED PERSONNEL
Humanities and History
INTERVIEWING
JOB ANALYSIS
JOB SATISFACTION
LEADERSHIP
MOTIVATION
PE65101A
PERCEPTION
RECRUITING
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Description
Summary:This report analyzes the effectiveness of Army recruitment advertising. Examines factors influencing enlistment into the Army. Surveys and analyzes attitudes and opinions of potential male recruits. Report on National Army Image and Enlistment Survey.